Effective communication is an essential component for the success of European research and innovation projects. It is not only about reporting on results, but also about engaging different audiences, promoting the visibility of the project and demonstrating the positive impact of the use of public funds.
Communication in this context refers to the promotion of the action and its results. This involves informing, promoting and communicating project activities and results to multiple audiences, including citizens, media and stakeholders. Through a well-designed strategy, projects can convey clear messages and use the right media channels to achieve their objectives. The three points we discuss below are mandatory when accessing the grant.
COMMUNICATION
Promote your action and results Inform, promote and communicate your activities and results
To whom?
Reaching Multiple audiences Citizens, media, stakeholders
How?
- Have a good strategy
- Convey the message
- Use the right media channels
When?
From the start of the action to the end.
Why?
- Engage with stakeholders
- Attract the best experts to your team
- Generate market demand
- Raise awareness about how public money is spent
- Show the success of European collaboration
DISTRIBUTION
Make your results public. Open science: knowledge and results (free) for others to use
Not only for scientists, but also for others who can learn from the results: authorities, industry, policy makers, interest groups, civil society...
How?
By publishing your results in: Scientific journals Scientific and/or specialized conferences Databases.
When?
At any time and as soon as the action yields results.
Why?
- Maximize the impact of the results
- Allow other researchers to take a step forward
- Contribute to advancing the state of the art
- Make scientific results a common good
EXPLOITATION:
Making concrete use of the results, for commercial, social and political purposes
Only by researchers?
Not only, but also:
- Industry, including SMEs
- Those who can make good use of them: authorities, industrial authorities, policy makers, interest groups, civil society
How?
- Creating roadmaps, prototypes, software
- Sharing knowledge, skills, data
When?
Towards the end and beyond, as soon as the action has exploitable results
Why?
- Lead to new legislation or recommendations
- For the benefit of innovation, the economy and society
- Help to address a problem and respond to an existing demand
