The communication and dissemination of the results of a project is considered by the European Commission as one of the most important activities of the project and must start from the first phase of the project. Our team offers you the possibility of working from the first moment, planning communication milestones and delivering the corresponding periodic communication reports.
The communication and dissemination plans of European projects comprise a series of actions marked by the European framework that must be carried out efficiently, with planning and knowledge to get the most out of it .
Communication and dissemination of european projects
IrudiEU is a communication and dissemination agency specialized in R&D&I environments, development of communication strategies, design and development of websites and all those communication channels necessary to comply with the objectives of communication and diffusion of the projects. There is more budget for research and innovation than ever, but the competition is also tougher than ever. The Commission requires the dissemination of the results of all those european projects with the aim of making citizens aware of what public funds are invested in. And here we come in, IrudiEU as a communication and dissemination agency, in collaboration with the R&D&I of the centers and companies that finance their european projects.
Within each project, it is required that a part of the project includes a specific section (and item) to define and develop communication and dissemination tasks where the objectives and results that are developed throughout the project are made known. project life.
One of the important points of the communication and dissemination will be the impact reports that the project has had, that is why our team will make available to the partners reports of KPIs prefixed in the plan of communication, and that can be consulted online through Google Data Studio at any time, to monitor actions.
How do we make a Communication and Dissemination Plan for European projects?
The communication and dissemination of the results of a project is considered by the European Commission as one of the most important activities of the project and must start from the first phase of the project, developing throughout the period implementation of the project, since they include mechanisms that affect from the recruitment of beneficiaries at the beginning, to the dissemination of results in the final phase or even beyond it. Its importance is reflected in the fact that it is one of the mandatory task groups in all Programs and the forms always include a section for its description.
It is the consortium itself that defines the communication plan, but always bearing in mind that each partner must be involved in the communication process, to a greater or lesser degree depending on their participation. A good Plan for Communication and dissemination of European projects involves defining a strategy that includes the following points:
- Project description.
- Mission, vision and values of the Project.
- Set communication goals.
- Set the different target audiences that we address.
- Set the responsible bodies and the project communication management structure.
- Create the corporate image that the project will have.
- Establish the messages and claims that we are going to communicate.
- Select the communication channels that we are going to use to spread the project: web, social networks, newsletters, press releases, merchandising, posters, advertising campaigns...
- Follow-up and follow-up of the project on the network.
- Definition of KPIs for the creation of results reports. Periodic deliverables of results.
In the Communication and Dissemination Plan we will have to consider various elements:
Together with the external one, it will be necessary to consider the internal communication of the project, so in the internal communication documents it is important to also respect the visual identity of the project and the Program.
- Objectives
- Groups we target
- Activities to develop
- Communication tools
- Budget
- Calendar
- Evaluation
What are we going to find in a Communication and Dissemination Plan for a European project?
- Visual identity creation
- A website that is alive and that allows you to feed on the results and news of the project. That contains the official logos and gives visibility to the partners of the consortium. That shows the objectives of the project and clearly specifies to which Program it belongs.
- Opening of social networks and definition of a social media plan
- Support poster or flyer designs
- Calendar of activities and events for the dissemination of the project
- Definition of communications by email, newsletter
- Press release management
- Editorial calendar by phases
- Monitoring deliverables, definition of KPIs
- Final report
Social Media Plan for Innovative European Projects: A Journey from Proposal to Success
When we talk about turning ideas into reality and captivating decision-makers, the initial approach to communication through a social media plan in a European project is crucial from the very beginning. That's why at IRUDIEU, we always seek the best solution with the aim of ensuring a strong proposal to evaluative entities, convincing them of the importance of investing public resources in our project.
Imagine the exhilarating process of crafting a proposal. From the first spark of inspiration to the realization of a project, communication is our most valuable ally. How do we convey that initial spark? How do we ensure our vision reaches those who can make it a reality?
As the proposal advances alongside evolving communication, it transforms into a strategic plan that grows in tandem with the project itself. Imagine a path that guides each step, from defining the initial strategy to managing social media channels and platforms for effective communication.
Would you like to learn about our social media plan methodology for your European project? Here, we present our methodology:
- What to communicate? Probe into the essence and objectives of the project.
- Why? Explore the origin and foundation of your project.
- For what purpose? Connect with partial and final communication objectives.
- How much? Define the scope of communication tasks.
- Where? Select the appropriate channels to convey your message.
- How? Design activities and methods that create emotional impact.
- When? Create a timeline for your communication actions.
- To whom? Identify your key audiences and tailor your message to them.
- Who? Establish communication leaders and coordinate their efforts.
- With what? Determine the necessary resources for effective communication.
Are you ready to breathe life into your European project with coherent, powerful, and efficient communication? Remember, every step of the way matters. From the initial stages to results analysis, effective communication is the key to making a difference in the realm of innovation.
Communication and dissemination through social networks in European projects
Bearing in mind that the way of communicating has evolved a great deal in recent years, it is impossible not to think about social networks when we are drafting the communication and dissemination plan for a European project. Writing a social media plan to create the appropriate dissemination strategy is essential. We have to think about how we are going to reach the different target audiences, not only the technical target, but we also have to think about the different sectors, including the general public. For this reason, we always recommend at least opening Linkeding, YouTube, Facebook and Twitter profiles. Depending on the field in which we have to work, other vertical networks will be considered that give us visibility in our sectoral field.
Are you looking for a senior team to design the communication and dissemination plan for your consortium?
It is important to look for an experienced partner for your project who is qualified to meet the objectives set by the European Commission. IrudiEU is part of a communication and marketing group, Irudigital, which also has an Irudilab Digital Marketing School, a branch specialized in Industrial Marketing, IrudiB2B and a marketing leg focused on electronic commerce, Irudicommerce.
Whether you are looking for a partner for your consortium to design, execute and direct the communication and dissemination of your project, or if you are looking for a communication service provider, you can count on with our team made up of two strategy managers, two graphic and web designers, two web developers, two community managers and a user experience expert. A team that combines youth with the experience that any innovative project needs to achieve the greatest possible impact in communication.
